of: Southern Weekend reporter Hezhong Zhou Wei Juan freelance writer from Beijing
latest research shows that over the past few years, Internet users and local governments are constantly improving their network events to promote and response skills network, an invisible gun's "offensive" strategy of the war is being played
new study is to overthrow the traditional interpretation that the "Golden 24" is not science. The report said: 75% of major news events in the first 2-4 days after reporting network attention, only the largest
a negative news event, the Government how to determine whether it has caused the network trend? Some Chinese Internet public opinion researchers, is trying to highlight the growing network of digital technology to judge the event for the Government to provide early warning signals. "Negative news events, if the sample on this event's main posts, Bowen more than 80% response here than in the more than 8% (that is, Internet users in the Forum every visit primary posts 100, back more than eight), then shows a high degree of Internet users concern over the matter, parties need to pay close attention to prevent public opinion crisis. "
Network Communication University of China Public Opinion (word) Research Institute recently released" 2009 Annual Report of China's Internet Public Opinion Index "( Under the "Public Opinion Report"), public opinion in China's first Internet Index, through 2009, the 50 news events such conclusions drawn from the analysis. This is the first national study of public opinion on the government response to the network made a "warning level experience."
2009, China's netizens reached 338 million, remained the world's No. 1 Internet-scale network turbulent politics. According to the report, in the past few years, Internet users and local governments are constantly improving their skills in networking events to promote and respond to, a can not see the smoke of the "offensive" strategy of the war is unfolding.
netizens "tactics"
the report, in 2009, Internet users in the network public opinion on major news events of the contribution rate of 59%. "The first time, is the users, not the network media, led China's network of public opinion." Report executive editor, Network Communication University of China Public Opinion (reputation) is not Li Ning, deputy director of the Institute on the Southern Weekend reporter said.
the so-called netizens, crossed 388 million refers to the network, through the forum, blog, paste it, microblogging and other channels to express their views. The network of media, include the reliance on traditional media communication network, in the current China, they were seen as a "regular\
Li Ning, who did not study shows that there is no "gatekeeper" of the Internet users, China's network of activists are playing an increasingly important role. But after years of sharpening, China's Internet users use the network obviously comes in handy, is the formation of a set of their response pattern.
first began to network events, "label\"Branding\"Fever Death," "nightmare death," notes open handcuffs incident "dead angle\And "labeling" of the increasingly short time interval.
In addition, it is an accurate grasp of current affairs. For example, in Shanghai, "House crisp\Shanghai "Bridge sese" and so on.
Another trend is "a map with the truth\single floor plan. The well-known "human flesh search" has long been a tool for Internet users.
And now, "the report public opinion," said the prominent role of the video now, play the role of network public opinion triggers. For example in November 2009 in Chengdu Tang Fuzhen self-immolation, as early as November 26 had Fenghuang Wang, Netease 12 media to "Chengdu demolition of a roof of self-immolation by women entrepreneurs," as the theme report, but did not trigger large-scale media attention. Until December 2, a network media reports recorded by the phone the whole process of self-immolation under the Tang Fuzhen popular video networks, Tang Fuzhen only in the long "Ugliness" self-immolation incident fatigue become hot.
network public relations experts Ao Chunhua that have gone through a network of guerrilla activists, positional warfare, war of annihilation in three stages. Guerrilla war phase, users are concerned about are "VIP" (mayor or governor) to do. Positional warfare is characterized by: an individual event + Group comments. The most prominent feature is a battle of annihilation events, the quick fix.
the "tactics" in the summary are becoming standard, even users Internet users in End of the World community activist summed up a few points, such as: Web posting, you must make your complaint online with people who know complaints of their article (causing them to panic, disarray); to sufficient evidence to upload to the network (such as best picture video and audio); article should not be too long, without sensationalism; heading to new (both pointing to the incident subject, but also to attract Internet users click on); call such people to top posts.
government "fight policy"
Li Ning, who did not study as "the media spotlight and the public microphone" era of the Chinese Government provided an early warning line.
Their results show that: users topic of attention, from high to low were: corruption, housing prices, employment issues, the household registration system, pension insurance, food security, health insurance, traffic safety.
Li Wei Ning said the incident with the network will become a hot spot, a criterion is to see to what extent this event since the network is sensitive to point users to trigger factors in the superposition. This is similar to what is happening, "Beijing civil service housing fund-raising event," Price is clearly the problems and issues that people criticized the superposition of the privileges of civil servants.
traditional view, the official dealing with emergencies are "golden 24 hours\The impact of new media, many experts the "golden four hours" rule.
the above-mentioned report is to overthrow the traditional interpretation that the "golden 24 hours" is not science. The report said: 75% of major news events in the first 2-4 days after reports of concern about it the largest network.
to measure, some local governments in responding to crisis when the network or is not pulled back late or premature return.
the former as the first event of Hubei stone, eventually ending mass incidents. Li Wei Ning pointed out that in some cases, the Government's response to partial night, remaining passive. "To Deng Yujiao, fishing law enforcement, Inner Mongolia, the first female Attorney-three events were public sentiment index peak time and response time for the first time point comparison. The government failed to deal with attitude."
the latter such as Shanxi question vaccine event. Qualitative Health Department of Shanxi Province early position, in fact, made him the ultimate dilemma. "And his own investigation, and also give themselves an excuse." Lee said no lemon.
this loss as reflected in the April 12 People's Network public opinion, released by the monitoring room, "where the first quarter of 2010, public opinion should network capacity rating\. In response to this incident, Li Ning is not in the relevant departments to make recommendations: Express progress, carefully reported conclusions.
The report said: In some ways, Internet public opinion is not concerned about the case itself, but the case investigation, handling and processing according to the process. Also to note is that the network did not pick the time events: Based on the results of the weekend the possibility of major news events and days is almost the same.
public opinion respond to the objectives and the
but the network asked the political pressure facing the public opinion sometimes and can not be converted into reality, and public opinion has shown in practice that it cuts both ways. The report said: public opinion sympathetic to the weak, but also emphasized the rule of man. Moreover, the network also showed emotional public opinion and hype side.
and "Public Opinion Report" listed in the incident also shows that foreign network events are handled well, and often involved in treatment is not good. Li Wei Ning said, such as "Google case" the government's public opinion should be more successful. However, in the first incident, such as stone, melamine milk scandal, Group Events in Southern Gansu, on the not satisfactory.
also need to mention is that the network can bring the event itself on solving practical problems, its effects are now on the wane. "Faced with the network public opinion, the government accelerated the reaction rate, but will also disclose some information, which is an improvement between." Nanjing University School of Journalism and Communication, Professor Du Chun Fei said, "but if not a fundamental solution to matters of public opinion to meet the network The result can only be ended Jan boiling soup. can not override the executive power of propaganda and power over. "
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