Super 60 cities this year launched digital TV integrated machine

Sun Yan Biao

figures in the development of the 65 million users, the domestic conditions of the local radio and television departments have begun the development of digital TV integrated machine users and high-definition digital TV users.

recently, Skyworth Digital (00751.HK) TV Business Division President Yang Dongwen on the "First Financial Daily" said, Skyworth has just launched a national first single-chip solution based on one high-definition machines, has received national more than 30 cities in the region more than 70 radio and television system certification and licensing, and signed a joint marketing agreement.

"This year there will be 60 to 70 domestic cities launched digital TV one machine." Shenzhen State Micro Flora Ho, vice president of the company yesterday told this newspaper revealed that, although the various parts of the digital television signals using different criteria encrypted channels are not uniform, but the technical difficulties are now resolved. As long as TV manufacturers and operators to coordinate the local radio and television, landing a basic you can.

This also means that digital TV has been one in name only machine in the domestic market this year will be started. Before this, only Guangzhou, Beijing and Chengdu, open digital television broadcasting operators one machine market, the number of users is only 30 million to between 500 000.

despite the Flora Ho Yang Dongwen and one machine on the digital TV market, showing extreme optimism, but the actual implementation in various places on the details of the problem may also exist.

domestic radio and television operators generally use the "TV + set-top box" model to promote digital TV, but between the radio and television set-top box operators are not common, largely because radio and television throughout the different standards used, the signal encrypted channels are not uniform. Therefore need to use different set-top box, to match the different digital TV signals.

In addition, some local TV operators have also introduced digital TV set-top box manufacturers to participate in the overall conversion project, initial investment has not fully recovered, and this is one machine digital television market has yet to start one of the reasons.

Flora Ho pointed out that there are two kinds of digital TV solution for one machine, one TV preloaded with CAM card slot, as the secret "one plane + size card" program, the second is inside the TV CAM program to decrypt the chip set, such as one machine Skyworth HD.

"90% of the region in the country, 'one machine + size card' program has no technical problems." Flora Ho said, but this does not mean that the number one machine can be ground, but also by local radio and television operator's license.

"We must take into account the interests of local radio and television departments, mutual understanding, and gradually promote the HD one machine." Skyworth Digital China, Liu Tong, general manager of the regional marketing headquarters branch, said.

as close as CAM cards are generally sold to consumers along with the TV, so radio and television operators and the local negotiating mandate color TV manufacturers who naturally falls. As the competition between TV manufacturers, and some TV manufacturers and the local operators to provide short-exclusive agreement, leading to other brands of digital TV integrated machine hard landing. "In comparison, LG's technology is more comprehensive and faster progress." Flora Ho said.

"Skyworth set-top box domestic market share of over 40%, and over the relationship between radio and television systems are better." Yang Dongwen gave away the reason for the rapid Skyworth HD one plane landing in the 70 cities the real reason .

"short for radio and television operators, and then donated 1,500 yuan HD set-top boxes, not possible." Yang Dongwen that high-definition digital TV broadcasting is also the root causes of difficulty. One machine sold by definition, you can quickly solve this problem.

Although Skyworth solve the problem all over radio and television system, but in practice but also to their relatively closed to open up a monopolistic market.

"one machine than with the size of high-definition flat-panel TVs 30% of your gross margin would be higher than Internet TV." Yang Dongwen said that as much R & D investment, if the definition is not one machine sales up to 100 million units in size, or will lose the entire product. However, Yang Dongwen not disclose Skyworth and broadcasting systems around the specific content of the signed agreements, the existence of which benefit-sharing issues, but also noncommittal.