of: Southern Weekend freelance writer Lin Jia Shu
2010 年 3 24, from the iPad There are officially listed a full 10 days. This morning, Steve? Jobs (Steve Jobs) quietly into the southwest corner of Central Park, New York, a quiet office.
the next few hours, the Apple CEO will be conducted for the media practitioners have a mini lecture, editor face to face with several exchanges, and to participate in filming a number of magazine illustration. Upstairs meeting room, "Time" magazine's entire editorial team are vigilant.
Jobs still wearing his standard outfit ─ ─ black sweater and blue jeans. And the beginning of the iPad conference display than when he is relaxed and a lot of expression. On this day, the container is loaded with iPad warehouse in Shenzhen from China were sent to Alaska logistics port. Apple fans is constantly refresh the page, and query about his own iPad is where he will.
for Apple, and all preparations are in a progressive manner. Sale day, they will announce, "We sold the first day, 30 million iPad". The sales estimates have been completed ahead of schedule.
from "paper" to "mean"
contrast, the charge of "Time" magazine's editors made iPad version is still uneasy. Jobs Dajia come up before because none of them had touched a real iPad. Hearsay to learn from their iPad this product now, a year has rushed past, "Time" magazine iPad version of the development is completely in a "drawing board" stage.
even if only to face more than a dozen number one, Steve Jobs's speech, as always, remains his level. He talked about the innovative iPad experience and the media industry's future, an influential editors and reporters who nodded as the students do not live. The applause, Jobs will be in the hands of the iPad to the "Time" magazine managing editor Josh motor? Quittner (Josh Quittner).
In an interview with Southern Weekend, an e-mail interview, Quittner said he was holding it sets many people dream of electronic toys, the brain is not no fun mood. As planned, the first phase of "Time" magazine will be accompanied by iPad iPad version listed in Apple's online store. In other words, he was only a week or so to adjust to this new digital publishing platform.
submission deadline has been set for April 2, iPad listed on the eve. Cover is Steve? Jobs.
Josh? Quittner led the "Time" magazine iPad version of the development and production. Previously, he was involved in "Time" magazine web site, iPhone version of the development, was regarded as a leading force in the new media industry. He did not iPad in the case of physical development when memories: "In the iPad officially listed, we refused to sign confidentiality agreements with Apple, so we can only like blind men feeling the same as for development. That feels like being locked in a dark room, and hands behind their backs. so you will try another way. "
early as February 2009, Quittner noticed some of the industry rumors: Although Steve Jobs when the "New York Times" face claims that "people have not read," but Apple is secretly developing a tablet device, a 7-inch or 9-inch touch screen, user interface and iPodTouch and iPhone are very similar to this device is very ─ ─ suitable for reading e-books.
he could not wait in the "Time" magazine on a note of his views: "In the field of e-reader iPod finally comes, we must be prepared to provide a new reading experience. For the magazine industry, innovation and integration is essential. I think the 'process-based magazine' (appgazines) will be the trend, neither Web user experience is also different from the print media, it is more like a computer program. "
At the time, although the mainstream English-language media have launched iPhone version of the application, but the obvious limitations of small screen ─ ─ traditional media format can not be reproduced on the size of iPhone, mobile version looks more like a mini-size website. "Time" magazine, "New York Times\
not only the screen gets bigger
legend iPad looks just the screen size bigger, massively release the creativity of the media practitioners - to show more images , there are not some video rendering paper magazines, which all the visual experience, we should more like a magazine than the magazine's web site a lot demanding. With the rumors were gradually recognized, the U.S. magazine industry began preparations quickly.
2009 summer, Time Warner has found a New York called "miracle plant" (Wonderfactory) design company. The company specializes in the traditional media to digital reading experience graft platform. To early December 2009, Time Warner's "Sports Illustrated" (Sports Ilustrated) with the help of the miracle plant, the first to create a flat-panel digital video presentation.
Although the iPad real look at the time unknown, but the demo video accurately predict the physical appearance and interactive mode. Multi-finger touch and bring about change in large-screen flat-panel leap off the paper. For "iPad age" of Internet users, this experience refreshing. This is named "" Sports Illustrated "flat panel demo" video on YouTube, viewed 88 million times, "Time" magazine iPad version of prototype is also derived from this.
month later, Apple released the iPad. Here "release" concept is: Steve Jobs took to the stage of conference, demonstrate the iPad the user experience for the world's media began to discuss this product, third-party programmers to proceed with the development of various applications, but really machine is still in China OEM factory production only after three months of the formal market.
day, "Time" magazine's editorial team, design department, the site operations to be editor in chief Richard? Stengel (Richard Stengel) called up and had a meeting, iPad version of the production is officially put on the agenda. Josh? Quittner start over from the "no iPad, create iPad also on" days.
project officially started in the first few days, in order to simulate iPad user experience, "Time" magazine design director of Pine (DW Pine) made with cardboard and glue a iPad model, it will print out analog image caught in the middle of cardboard, to feel the touch scrolling effect. These simulated images are still affixed to the wall of the office Quittner.
analog picture through, they will develop iPad version of "Time" magazine's focus shifted to providing the iPad Apple simulator software. Although kind of experience is still different, but can already see the finished product on a computer screen the general effect.
and magazine paper, like the rhythm
just go to the emulator, Quittner discovered iPad electronic magazine, the biggest difficulty ─ ─ How to maintain the rhythm of magazine paper sense.
open any recent issue of "Time" magazine, you will find the content layout to maintain the same pattern: first five trivial content, such as directory, weekly figures, quotations selected; followed 5-page article, such as current affairs column; followed by a long multi-page report and cover story; finally went back to short articles and essays with an ending.
but iPad, the screen resolution is still not as good as paper, and the screen size has not reached the "Time" magazine's format, it needs page paper from the magazine split into a 2.5 screen to render. If the "Time" magazine's contents were copied into the iPad version of the paper, then the reader may begin to conduct a 25-screen action plan moving to see the body of magazine articles.
Therefore, the "Time" magazine iPad version was re-reading rhythm was adjusted: first short stories in medium-length, long, short story, medium-length, long, and then present those who need a large period of time to read the depth of reported. Quittner this as a "sine wave\
second change in the same product characteristics from iPad. "I am not saying bad things about the Amazon, Kindle, but take iPad and compared, as different as apples and oranges. You know, Kindle has listed more than two years, and its screen is black and white, and does not support multi-touch control. Therefore, the contrast, picture the impact on the iPad force posting eye-catching. "Josh? Quittner said.
in the "Time" magazine, the man called each began to do "instant" (The Moment) of the section, select the one most representative of the week's news photos, accompanied by drawings. In the iPad, the "instant" part has been expanded into six full-screen image, as "Time" magazine website "Weekly Photo" section of the extension.
in the text, iPad version of the picture ratio is also greatly improved. In the same issue, the paper version of Steve? Jobs reports that only three distribution plans, and iPad version is embedded in the most representative Jobs throughout his career of 11 pages of news pictures, you can click to open picture Album to Full Screen.
"carried out with a finger to switch between pages and pages ─ ─ such as 'touch' approach based on accurate reduction of the interactive reading experience of paper media. Before the computer magazines on the digital work did not make the experience.'s customers bid farewell to the mouse, be able to enjoy the magazine and backward position. This is the other electronic readers on neither has been. "Quittner said.
because iPad Edition magazine is still in the experimental stage, so they do not want too many advertisers to participate, is also open to advertisers for the number of pages was limited. However, iPad magazine's "flip reading" experience means full-page ad in the rehabilitation, visual impact is far better than banner ads on the page, advertisers are still after another. In the "Time" magazine iPad version, the reader can already see the plane embedded in online video ads.
but iPad version of advertising revenue, "Time" magazine and there is no clear time expected. Their primary goal is to enable more users to migrate to flat-panel devices for magazines to read, and then let the user accustomed to the new platform, subscription and purchase models ─ ─ iPad software taking into account the much higher than the price of iPhone software, the tablet device Pay has become an inevitable trend, the end is more ad appears in the "Time" magazine iPad version.
"All efforts need to be at least 18 months to bear fruit." Quittner said, "for now, iPad magazine for the impact of traditional media is still limited. Paper media cheaper and easier to carry, and Do not forget, we all like to hold those things that represent their identity. For those who want everyone to know that looks at the "age" of people, they still will be close at hand, as labels, paper-based magazine. "
> Related: "Times" magazine iPad priced at 4.99 U.S. dollars application "times" the seventh "Cover dialogue" Jobs: Jobs listing seven magic iPadiPad Saturday Teng, "Time" magazine cover of commercial value Magazine: iPad open a new era of digital publishing
没有评论:
发表评论